7EE Power Up Supercharge Your Growth

Each year, 7-Eleven hosts a large-scale event, bringing together thousands of attendees to connect, learn, and preview upcoming innovations. My team and I were responsible for designing the event experience, from digital screens and branded visuals to immersive physical structures that simulated 7-Eleven store environments. Our goal was to create a cohesive and engaging space that reflected the brand's vision for the future while encouraging connection and exploration. Together with the 7-Eleven team, we produced a successful experience.

My Role:

Art Director

PROJECT ELEMENTS:

Design Models

Scavenger Hunt Signage

For this project, I was provided with white models of the event structures for the space. Using those as a base, I applied 7-Eleven's look and feel to bring each structure to life visually from surface graphics to environmental styling. These designs were shared with the 7-Eleven team for feedback, finalized by their team, and then handed off for physical production and installation.