Costco coffee

Promoting a featured coffee product line that says "summer". Operating within Costco’s specific retail environment and visual guidelines, I crafted signage to be displayed in the coffee pods section of Costco in Canada. The goal was to capture shopper attention, communicate product quality, and promote savings on a deal. The resulting campaign integrated the brands with clear buyer benefits, delivering a clear retail presence.

My Role:

Art Director

PROJECT ELEMENTS:

Product Feature Callout Signage

Alternative digital layouts

For this project, I was provided with white models of the event structures for the space. Using those as a base, I applied 7-Eleven's look and feel to bring each structure to life visually from surface graphics to environmental styling. These designs were shared with the 7-Eleven team for feedback, finalized by their team, and then handed off for physical production and installation.